At Sunnyside Red we offer a number of practical marketing services to help you build a successful business around your life and all without it completely taking over your life. Do you wonder if you really are targeting the right people? Do you have no idea which social media channels to use? Then you’re in the right place. So, if you’re a small business, a creative, cultural and heritage business, a not-for-profit, or a busy parent looking to branch out on your own, have a peek at our services below.
Marketing Strategy and Planning
IT’S IMPORTANT FOR ALL BUSINESSES TO UNDERSTAND THEIR VALUE PROPOSITION – WHAT ARE THEY OFFERING AND WHY DO CUSTOMERS WANT IT.
In addition to a business strategy, a marketing strategy and plan is critical. Put simply, a marketing strategy is your purpose. It helps you to understand how to meet your goals for your business by identifying what you offer, who your offering creates benefit for and how to reach them. A marketing plan is the execution of that strategy (what you will do, and when). It gives you clarity on what actions you will take to achieve your goals and how you will measure progress towards them.
What do you want for your business and where do you want it to go? Do you know who your target customers are? What’s your brand voice? What are your customer touch-points (website, social media platforms etc) and are they all on-brand?
We will sit down with you, one-to-one, to deliver a strategy and plan that is within your budget and works for you.
Social Media Marketing
IF YOU ALREADY HAVE A MARKETING STRATEGY AND PLAN IN PLACE BUT JUST REQUIRE GUIDANCE ON SOCIAL MEDIA, THIS IS THE AREA FOR YOU.
Are you spending hours on social media but getting nowhere? Are you wondering why your competitors seem to be getting lots of engagement but the only person liking your tweet is your mum? We will go through the accounts you currently have and assess together whether they are working for you, and if not, what we need to focus on. We will also look at other platforms to see if you need to add (or subtract) from your social media portfolio. I know social media can seem overwhelming but with a little planning it can be incredibly profitable for your growing business.
If you already have a plan but no real time to implement social media campaigns, I can also run campaigns for you.
Content Marketing and Design
DO YOU KNOW WHAT YOUR BRAND VOICE IS AND ARE YOU CONSISTENTLY ENGAGING WITH YOUR CUSTOMERS USING THAT VOICE?
Customers buy from those they know, like and trust, it’s the bedrock of any business. Being able to instantly recognise your brand is important, we can help make your posts recognisably you. We can offer tips and pointers to get you started , or write copy for your articles and blog posts, website, newsletters and social media content, as you prefer.
We deliver content that not only engages your target audience, but has a fundamental positive impact on your business.
Sunnyside Red also offer print design, proofreading and branding services to help make your brand visible and relevant in the current connected world. We will ensure the product or service you sell is represented by the look, feel and voice of your brand.